The closing of Cypress Gardens seemed to be a nightmare for the City of Winter Haven last Fall; however, a bright future is just around the corner! On January 21, 2010 Merlin Entertainment announced their second opening of U.S. Legoland would be here in Winter Haven on Cypress Gardens property. The Legoland in California operated by Merlin has been ranked the #1 in that state for the past six years. The memo that was sent to Polk County Commissioners highlighted these major points:
- Legoland Florida will be the fifth Legoland attraction worldwide. (California, Denmark, England, and Germany)
- Merlin is the second largest attraction company in the world.
- Merlin has already researched the area and concluded that Legoland has high recognition and will reach the target market.
- Legoland is the fastest growing theme park in the United States. Including a growth rate of 6% in 2009.
- Merlin operates 59 various venues which include historical sites. In 2009, Merlin was the only theme park company in the world to see attendance growth.
Winter Haven even beat out one metro area that offered $150 million in infrastructure but Merlin still chose to build at Cypress Gardens. A hotel convention center and aquarium are possible….so we may be looking at a Legoland Florida Resort! Construction will be up and running soon and finding a general manager is now in the works. The Polk County Tourist Development Council has agreed to offer $350,000 annually for 10 years to promote/market the park.
The addition of Legoland to Winter Haven will introduce 1,000 jobs and 1.5-2million visitors annually.
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